In 2010, the number of Internet users in China continued to grow, and the Internet penetration rate continued to increase. This provides a broad market space and development opportunities for enterprises to establish an online sales platform. Qingdao Mancang Luggage Co., Ltd. seized the opportunity and began to actively transform, combining offline business with online business, and expanding sales channels, expanding market share and enhancing brand influence by establishing its own online sales platform or entering a third-party e-commerce platform.