In 2009, with the gradual recovery of the global economy and the rapid growth of China's economy, the market competition has become increasingly fierce. In order to stand out among many competitors, many enterprises begin to pay attention to the construction of brand image. By creating their own brand image, enterprises can enhance their own visibility and reputation, enhance consumer trust and loyalty, so as to occupy a favorable position in the market competition. In this year, Qingdao Mancang Bags Co., Ltd. clear their own brand positioning, in the market to create Youngshoots this brand, widely welcomed by many families.